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Exactly What to Say: The Magic Words for Influence and Impact
by Phil M Jones
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Learn practical and instantly applicable skills in this book by Phil M. Jones, who’s trained more than two million people across five continents and over fifty countries in the lost art of spoken communication.


Why This Book Will Help Me?

Let’s face it, the success or failure of almost every human interaction is effected by the ability to choose the exact right words at the exact right time. Hard work, talent and perfect timing can all have great impact on your success, yet without the ability to steer a conversation and create an agreeable outcome so much effort is wasted. If you have ever found yourself lost for words, or have come away from a conversation without the result you are looking for, then the wisdom in this book delivers you both principles and exact examples to allow you to grow your confidence in conversation.


When It Really Counts?

Written with business situations in mind, it’s applicable to many of life’s big moments. Whether looking to secure a job, close the sale, or help a friend, or loved one see things from another point of view – the ability to influence others is a universal skill.


On the ABC hit tv-series “Shark Tank” , entrepreneurs are presenting their business ideas to potential millionaire investors. When these entrepreneurs have the camera rolling, and the lights are on, they know that every single word matters.


In your important moments, do you feel that you exactly what to say?


What You Will Learn In Exactly What to Say?

Phil delivers what he calls his “Magic Words” and precise examples of how you can use them. Expect to read the book quickly and feel instantly motivated to create your own examples to help you win more business, have more influence in your workplace and grow your persuasiveness in social circumstances.



Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and over fifty countries. Global brands, business leaders and celebrities have all consulted Phil’s expertise.


In 2013 he became the youngest winner of the British Excellence in Sales and Marketing Award, has written multiple best selling books and continues to speak to audiences globally to demystify the art of selling and help empower people to ask for the things they want in life.


Praise for Exactly What to Say

“If you want to get prospects, clients, colleagues, bosses or anybody to say “yes” to what you want, I have three magic words of advice for you: “Get this book!” — Sylvie di Giusto, keynote speaker and corporate image consultant


“This book is packed with ideas and easy-to-implement suggestions that will assist any individual in obtaining the outcomes they require from the conversations they have.” —Grant Leboff, CEO,

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